IntroductionDuring research for my capstone project on Zepto (founded by Aadit Palicha), I stumbled on a striking case of modern digital activism: a subreddit called r/FuckZepto with more than 33,000 members. This online community collects customer grievances, surfaces unresolved complaints, and amplifies negative experiences — sometimes for years. This subreddit is more than venting. It’s … Continue reading When Customers Build Platforms Against Your Brand — What r/FuckZepto Taught Me About Online Reputation Risk