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When Customers Build Platforms Against Your Brand — What r/FuckZepto Taught Me About Online Reputation Risk

Leave a Comment / Digital Marketing / Harsh Rathi

IntroductionDuring research for my capstone project on Zepto (founded by Aadit Palicha), I stumbled on a striking case of modern digital activism: a subreddit called r/FuckZepto with more than 33,000 members. This online community collects customer grievances, surfaces unresolved complaints, and amplifies negative experiences — sometimes for years. This subreddit is more than venting. It’s […]

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My AI Coding Experience is a Joke, and Only One of Them Gets the Punchline

Leave a Comment / Generative-AI / Harsh Rathi

Arre, what is up, everyone? So, you know how everyone and their uncle is suddenly an “AI expert” on LinkedIn? My feed is full of gurus promising to make me a “100x engineer.” Bhai, at this point, I’d be happy just being a 1x engineer who doesn’t want to throw his laptop out the window.

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Friendship Peak Expedition 2025: A Practical Guide

Leave a Comment / AI Generated Blog, Mountaineering / Harsh Rathi

Exploring the great outdoors has always been a thrilling adventure, offering an escape from the hustle and bustle of daily life. In 2025, the Friendship Peak Expedition promises an unforgettable journey filled with breathtaking landscapes and enriching experiences. As we delve into this exhilarating adventure, let’s uncover everything you need to know to make the

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Mountaineering Adventures from ABVIMAS: Your Ultimate Guide to Exploring Manali’s Peaks

Leave a Comment / Generative-AI, Mountaineering / Harsh Rathi

Manali sits like a green bowl cupped by jagged snow—inviting, intimidating, honest. If you’ve ever watched a sunrise smear gold across Himalayan ridges and felt your chest tighten with the urge to climb, ABVIMAS in Manali might be the place that turns that urge into skill, confidence, and stories you’ll tell for years. Below, I’ll

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India’s 10-Minute Grocery Gold Rush: Why Blinkit, Zepto & Instamart Are Battling for Your Midnight Basket

Leave a Comment / Digital Marketing / Harsh Rathi

Industry Analysis Report: India’s Quick-Commerce Sector By Harsh Rathi | Focused on Zepto Executive Summary India’s quick‑commerce (Q‑commerce) market has leapt from US $0.3 billion in 2022 to US $7.1 billion in FY 2024‑25 and now contributes 20 % of total e‑commerce orders. Consulting firm Kearney projects the grocery sub‑segment alone to triple to ₹1.5–1.7 lakh crore (US $18–20 bn) by 2027. Blinkit currently leads with an estimated

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Small‑business owner at laptop surrounded by WhatsApp chat icons and automation gears

Official vs Unofficial WhatsApp Business API: The Ultimate Guide for Small Businesses, Developers, and Marketers

Leave a Comment / Digital Marketing / Harsh Rathi

Official vs Unofficial WhatsApp Business API: The Ultimate Guide for Small Businesses, Developers, and Marketers Introduction WhatsApp has become an indispensable communication channel for businesses of all sizes. With over 2 billion monthly active users globally, it’s the world’s most popular messaging app – a quarter of the global population is on WhatsApp. Small business

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How I Built My Interactive Story Website “Shakti” With ChatGPT – My Way

How to build a Interactive website with chatgpt

Leave a Comment / Generative-AI / Harsh Rathi

How I Built Interactive Comic Story Website With ChatGPT Read‑time: about 3-5 minutesPerfect for: anyone who wants to launch a cool little site without learning hard‑core coding. Hey, I’m Harsh 👋—a fresh‑out‑of‑BCA digital‑marketing nerd who also loves comics. Last weekend I made a one‑page, comic‑style website called “Shakti” all by myself. No agencies, no huge tech

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