When Customers Build Platforms Against Your Brand What R Fuckzepto Taught Me About Online Reputation Risk

Introduction During research for my capstone project on Zepto (founded by Aadit Palicha), I stumbled on a striking case of modern digital activism: a subreddit called r/FuckZepto with more than 33,000 members. This online community collects customer grievances, surfaces unresolved complaints, and amplifies negative experiences - sometimes for years.