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When Customers Build Platforms Against Your Brand — What r/FuckZepto Taught Me About Online Reputation Risk

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IntroductionDuring research for my capstone project on Zepto (founded by Aadit Palicha), I stumbled on a striking case of modern digital activism: a subreddit called r/FuckZepto with more than 33,000 members. This online community collects customer grievances, surfaces unresolved complaints, and amplifies negative experiences — sometimes for years. This subreddit is more than venting. It’s […]

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India’s 10-Minute Grocery Gold Rush: Why Blinkit, Zepto & Instamart Are Battling for Your Midnight Basket

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Industry Analysis Report: India’s Quick-Commerce Sector By Harsh Rathi | Focused on Zepto Executive Summary India’s quick‑commerce (Q‑commerce) market has leapt from US $0.3 billion in 2022 to US $7.1 billion in FY 2024‑25 and now contributes 20 % of total e‑commerce orders. Consulting firm Kearney projects the grocery sub‑segment alone to triple to ₹1.5–1.7 lakh crore (US $18–20 bn) by 2027. Blinkit currently leads with an estimated

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Official vs Unofficial WhatsApp Business API: The Ultimate Guide for Small Businesses, Developers, and Marketers

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Official vs Unofficial WhatsApp Business API: The Ultimate Guide for Small Businesses, Developers, and Marketers Introduction WhatsApp has become an indispensable communication channel for businesses of all sizes. With over 2 billion monthly active users globally, it’s the world’s most popular messaging app – a quarter of the global population is on WhatsApp. Small business

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