August 2025

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When Customers Build Platforms Against Your Brand — What r/FuckZepto Taught Me About Online Reputation Risk

Leave a Comment / Digital Marketing /

IntroductionDuring research for my capstone project on Zepto (founded by Aadit Palicha), I stumbled on a striking case of modern digital activism: a subreddit called r/FuckZepto with more than 33,000 members. This online community collects customer grievances, surfaces unresolved complaints, and amplifies negative experiences — sometimes for years. This subreddit is more than venting. It’s […]

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My AI Coding Experience is a Joke, and Only One of Them Gets the Punchline

1 Comment / Generative-AI /

Arre, what is up, everyone? So, you know how everyone and their uncle is suddenly an “AI expert” on LinkedIn? My feed is full of gurus promising to make me a “100x engineer.” Bhai, at this point, I’d be happy just being a 1x engineer who doesn’t want to throw his laptop out the window.

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Mountaineering Adventures from ABVIMAS: Your Ultimate Guide to Exploring Manali’s Peaks

Leave a Comment / Generative-AI, Mountaineering /

Manali sits like a green bowl cupped by jagged snow—inviting, intimidating, honest. If you’ve ever watched a sunrise smear gold across Himalayan ridges and felt your chest tighten with the urge to climb, ABVIMAS in Manali might be the place that turns that urge into skill, confidence, and stories you’ll tell for years. Below, I’ll

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