India’s 10-Minute Grocery Gold Rush: Why Blinkit, Zepto & Instamart Are Battling for Your Midnight Basket
Industry Analysis Report: India’s Quick-Commerce Sector By Harsh Rathi | Focused on Zepto Executive Summary India’s quick‑commerce (Q‑commerce) market has leapt from US $0.3 billion in 2022 to US $7.1 billion in FY 2024‑25 and now contributes 20 % of total e‑commerce orders. Consulting firm Kearney projects the grocery sub‑segment alone to triple to ₹1.5–1.7 lakh crore (US $18–20 bn) by 2027. Blinkit currently leads with an estimated […]
